Advertising Campaigns

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To attract top talent and engage with the passive candidate pool, we've pioneered a more targeted approach, which goes beyond traditional recruitment methods. We utilise today's digital capabilities infused with creativity to develop bespoke recruitment advertising campaigns.

Our advertising campaigns supplement our executive search service, as well as volume recruitment drives. We adopt a creative approach which sets out to trigger engagement that integrates the reach of digital platforms but which is underpinned by a predictive understanding of where to find the target audience online. An approach that uniquely combines the knowledge of our specialised industry sector consultants with our marketing team and an external creative to deliver desired results.

We highly recommend encompassing all the digital platforms and have strong buying relationships with niche trade online publications. Campaigns include an integrated social media strategy which is skillfully aligned to predictive online candidate reach.

We compliment the creative advertising strategy within our internal headhunting methods to stimulate initial intrigue and interest. We'll work alongside marketing and brand managers to ensure the adherence of brand guidelines.

Our advertising campaign will include:

As a Housing Association Developer our requirements for staff neither fit the standard roles as required by residential developers or contractors. Lauren has listened very carefully to our specific needs and goals. She has proposed candidates that have been entirely suitable and in the last year we have managed to recruit the correct team to take the organisation forward. We have received an excellent service, which I shall no hesitation of using again in the future.

John Coveney - Head of Design and Technical, NUliving.

Are you following the same recruitment process deployed 5 years ago? Does your recruitment advertising effectively portray your company image? Do you really stand out from your competitors as an employee of choice? Would you like to inject some creativity into your recruitment advertising and enhance your employer branding?

If you'd like view some examples of recent advertising campaigns, please contact Claire Doherty, Marketing Director, claire.doherty@potensis.com or call 07392 298787

Have a question?

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